Aidan's Blog

"Keep Thinking": Anthropic's First Brand Campaign Takes Aim at AI Trust Issues  Why I Chose This Article I've always been interested in how brands market emerging technology, especially when the public is skeptical. That's why I was drawn to  https://www.axios.com/2025/09/ 18/anthropic-brand-campaign- claude Anthropic, the company behind the Claude AI assistant, launched a campaign called "Keep Thinking" to build public trust and awareness. Since most people associate AI with ChatGPT, this effort to introduce Claude as a thoughtful and trustworthy alternative immediately caught my attention. Summary Of the Article  The articles explains that Anthropic's new campaign is its first major push to market Claude beyond tech circles  Three main takeaways human partnership over replacement: The campaign frames Claude as a thinking partner, not a tool that replaces people. Multi-Channel strategy: Anthropic is using a mix of digital ads, print media, podcasts,...

 My name is Aidan, I'd describe myself as someone's whose creative and always looking for ways to grow.  I'm a West Albany High School Graduate, now pursuing my studies at LBCC, with a drive to understand marketing not just as numbers and sales, but as people, ideas, and connections. What lead me to enroll in this course is my interest in how businesses communicate value and build relationships. While I've thought about majoring in music production or English, I decided not to turn my hobbies into a career path. Instead, I want to keep my passions free while building a practical foundation in business and marketing. I'm not officially a business/marketing major yet, but I see this course as a chance to test the waters. I'm especially interested in learning how marketing strategies can cut through all the noise people encounter daily. I want to understand how ideas spread, how brands create trust, and how to communicate in ways that actually reach people. Outside...