The Grimace Shake:When McDonalds Let The Internet Take Over
The Grimace Shake: When McDonalds Let The Internet Take Over I decided to write about McDonald’s and the Grimace Shake trend because it’s one of the wildest examples of how social media can completely flip a marketing campaign on its head. When McDonald’s released the limited-edition Grimace Shake last year for the character’s birthday, people didn’t just drink it. they made it into a horror movie. My entire TikTok feed turned purple overnight. Background: McDonald’s dropped the Grimace Shake in June 2023 to celebrate the birthday of Grimace. The big, purple, blob-looking mascot from McDonald’s old-school commercials. The shake was berry-flavored, bright purple, and mostly designed to be a fun nostalgia hit. The value proposition was simple: bring back childhood memories, create something Instagram-worthy, and remind people that McDonald’s can still be playful with its branding. Value Proposition: Tap into nostalgia Offer a visually unique, post-worthy product Co...